Comprehensive Marketing Activation Kit and Course

Every Business Needs Marketing and Yours Is No Exception.

Marketing your business is essential and, as a business leader, you should be informed about the ins and outs of business marketing, so you can lead your business into the future with confidence.

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Want To Learn How to Create a Successful Marketing Strategy?

Whether you are a new small business owner, budding entrepreneur, or veteran to the ownership world, there is something in this kit for you!

We created this kit with you in mind!

Early Bird Pricing Available Through May 30!

What you walk away with

When you invest in this program you gain access to...

Comprehensive Learning Models

Throughout this 12-week program you will gain a well-rounded understanding of marketing equipping you to confidently lead your business to future growth.
Dedicated Team of Experts

Throughout the program, you will have access to marketing industry professionals who have dedicated their careers to being experts in their field.
Access to Industry Insights

You don't just get a peek behind the curtain, we are tearing the curtain down and spilling all of our industry secrets!

Customizable Templates

Throughout the program, we will work through our list of templates and materials: Marketing Strategy Template, Marketing & Advertising Plan Template, Grassroots Marketing Template, and the Marketing Metrics Tracker.
Conversations in Real-Time:

Each week you will get access to a live training call with Charissa and her team of experts. On the calls, you will take the templates and work through them together as a group.

By the end of the course, you will be well on your way to making confident and well-informed decisions for your business.

Each week you will gain access to:

Weekly Course Training

Weekly PDF Content Summary Document

Weekly Live Workshop: Wednesdays at 1 p.m. EDT/12 p.m. CDT*

Friday Weekly Recap

*All weekly live workshops will be held on Wednesdays, except for July 3rd. That workshop will be held on Tuesday, July 2nd on account of the 4th of July holiday.

Course Schedule

The course runs for 12 weeks, spanning June 10-August 30th

Week 1: Marketing 101 - intro to all things marketing & branding

Week 2: Who are you marketing to? Determining your target market

Week 3: Creating your online home - website, email or landing page with Meghan Eremeyeff, Westerly Creative Studio

Week 4: How to conduct a marketing impact audit to determine future marketing tactics

Week 5: Marketing Data and Success Tracking

Week 6: Social media setup & strategy with Lisa Camp, LRC Social

Week 7: Media Buying - intro to traditional and online paid media

Week 8: Online Advertising and how to target your audience with Cassie Bush, Ascent Digital

Week 9: Grassroots marketing & communications

Week 10: Building your online community - lead funnel how-to

Week 11: How to responsibly integrate AI into your marketing with Andie Murphy, Right Relations

Week 12: Choosing your team - how to decide if you need a full-suite marketing agency or specialists

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Meet the Instructors

During this course you get access to a team of marketing industry professionals!

Charissa Paschke Marciniak

Lead Instructor

I am passionate about all forms of communication and desire to help others create meaning for their brand. As a well-rounded marketing professional with experience working with businesses of all sizes, I understand the unique needs of small businesses and the struggles that entrepreneurs face.

I founded Right Relations because of the discrepancy I had noticed in the marketing field. The approach to marketing for small institutions is unique, and that is why I don't believe in a one-size-fits-all approach.

Since starting Right Relations, our team has worked with all types of businesses and organizations and helped them achieve success and find clarity in their marketing strategy. I firmly believe that this kit is the best step for anyone who is trying to hone in on their marketing plan and streamline their growth. I can't wait to dive in with you!

@therightrelations

therightrelations.com

hello@therightrelations.com

You will get to learn directly from a panel of seasoned marketing professionals

Meghan Eremeyeff

Co-Founder & Owner,

Westerly Creative Studio

Meghan is the owner of Westerly Creative Studio — a small creative force based out of the Bay Area specializing in clean, modern, refined Squarespace websites. With 16 years of design experience spanning print and digital solutions, her super power is working with a variety of industries and brand styles as if they were her own. Her goal is simple: amplify messaging, establish credibility, implement strategy, and most important of all, decrease your frustration!

Lisa Camp

Social Strategist

LRC Social

As the founder and driving force behind LRC Social, Lisa brings a wealth of expertise and a passionate dedication to the dynamic world of social media marketing. With a keen eye for digital trends and a strong background in marketing, Lisa has built LRC Social from the ground up, focusing on helping businesses amplify their online presence through strategic, customized social media solutions. When she's not working—which is almost never—you might catch her gardening or enjoying a movie.

Cassie Bush

Digital Marketing Specialist

Ascent Digital

Cassie comes to Right Relations with a background in marketing and leadership, with a specialty in digital advertising specifically through Google and Facebook Ads platforms. Bringing small companies high-quality leads and developing paid strategies to grow businesses is what drives her success. She's passionate about getting the best results and making the most out of a company's advertising budget.

Andie Murphy

Project Manager & Lead Copywriter

Right Relations

Andie Murphy finds joy in helping others and making the world a better place. Her passion for the arts led her to a career in purpose-driven marketing. Her experience in the marketing space includes writing, design, social media, website management, public relations, project management, and more. Andie joined the Right Relations team because she noticed that small teams often don’t have enough time or resources to create the marketing plans they need.

Your Investment

The value of the content gathered in this kit is over $8,200!

12 Course Training Sessions $2,400 value
12 Live Workshops $2,300 value
Templates $3,500 value

➕ Marketing: Business Marketing Strategy Template, Grassroots Marketing Template & Marketing Metrics Tracker

➕ Advertising: Business Advertising Plan Template

Early Bird Price

Available through May 30th

$1,697

$500 Savings

3 Month Payment Plan Available

Registration for the Summer 2024 course is closed

*Early bird buyers get a 60-minute 1-on-1 coaching call to identify your custom marketing strategies and tailor your unique marketing plan. $250 value

Early Bird Pricing Expires in

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Regular Price

Available May 31st-June 14th

$2,197

Registration for the Summer 2024 course is closed

2 Month Payment Plan available

Regular Price

Available May 31st-June 14th

$2,197

Pay in Full Option

Payment Plan Option

2 Month Payment Plan available

Next Step

Ready to get started?

👈 Purchasing the course is the first step!

Want to make sure it is the right fit?

👇 Schedule a free 15-minute Clarity Call with Charissa!

HAVE QUESTIONS? WE HAVE ANSWERS!

FREQUENTLY ASKED QUESTIONS

What does the course cover?

The 12-week program covers a wide range of topics including marketing fundamentals, branding, target market identification, online presence establishment, marketing impact audit, data tracking, social media strategy, media buying, online advertising, grassroots marketing, community building, AI integration and team selection.

What resources and materials are included in the course?

Participants will have access to comprehensive learning models, a dedicated team of marketing industry professionals, industry insights, and customizable templates such as Marketing Strategy Template, Marketing & Advertising Plan Template, Grassroots Marketing Template and Marketing Metrics Tracker.

How long does the marketing course run, and what is the schedule like?

The course runs for 12 weeks, starting on June 10th and ends on August 30th.

Each week, participants will gain access to weekly course training, PDF content summaries, live workshops and Friday weekly recaps.

The course includes topics such as marketing fundamentals, target market identification, social media strategy, online advertising, grassroots marketing, community building, AI integration and team selection.

A detailed outline of the course:

Week 1: Marketing 101 - intro to all things marketing & branding

Week 2: Who are you marketing to? Determining your target market

Week 3: Creating your online home - website, email or landing page with Meghan Eremeyeff, Westerly Creative Studio

Week 4: How to conduct a marketing impact audit to determine future marketing tactics

Week 5: Marketing Data and Success Tracking

Week 6: Social media setup & strategy with Lisa Camp, LRC Social

Week 7: Media Buying - intro to traditional and online paid media

Week 8: Online Advertising and how to target your audience with Cassie Bush, Ascent Digital

Week 9: Grassroots marketing & communications

Week 10: Building your online community - lead funnel how-to

Week 11: How to responsibly integrate AI into your marketing with Andie Murphy, Right Relations

Week 12: Choosing your team - how to decide if you need a full-suite marketing agency or specialists

What does the early bird price for the kit include?

The early bird price of the marketing course is $1,697, available through May 30th.

In addition to the weekly course trainings, PDF content summaries, live workshops and Friday weekly recaps, early bird buyers also receive a 60-minute 1-on-1 coaching call to identify custom marketing strategies and tailor their unique marketing plan, valued at $250.

Do you offer refunds for the cost of the course?

Your satisfaction with the course is paramount to us and we are dedicated to making sure that each participant has a positive experience. Because this program is offered with immediate access and digital products cannot be returned, when you invest in the “Comprehensive Marketing Activation Kit & Course” we ask that you invest with confidence and commit yourself to completing the course.

Because of the extensive time, effort, preparation and care that goes into creating this course and the templates, our digital programs and workshops have a no refund policy.

If you would like to make sure that this course is the right fit, schedule a 15-Minute Clarity Call with Charissa.